Stanmore Jafferys Football Academy

SJFA Supports FA Respect Campaign

Earlier this week Gareth Southgate, the England manager, called on parents and coaches to support the Respect campaign, having led the contributions to a ‘We Only Do Positive’ handbook.

Research from The FA has shown that 90% of young players perform better with positive encouragement and the insight has shaped the Respect campaign’s new mantra [having been originally launched in the 2008-09 season] ‘We Only Do Positive’.

The campaign aims to improve touchline and on-pitch behaviour in youth football across the country by raising awareness and the importance of Respect among a new generation of parents, coaches, volunteers and players.

Released to grassroots youth coaches across the country to reinforce the importance of the campaign, the ‘We Only Do Positive’ handbook focuses on Gareth Southgate’s five positive principles of coaching:

• “Create the right environment”
• “Lead by positive example”
• “Understand your players”
• “Build a positive team around you”
• “Instil an ‘anything is possible’ attitude”

Grassroots youth coaches are encouraged to implement the principles in order to benefit the development of young players on and off the pitch. The book features four youth team coaches in boys’ and girls’ football who successfully implemented ‘We Only Do Positive’ at their clubs.

The ‘We Only Do Positive’ handbook was launched with a mock press conference held at St George’s Park. The England manager fielded questions from eight to ten-year-old children from Willesley Primary school.

The ‘We Only Do Positive’ handbook can be found here and the mock press conversion can be viewed here.